Meet The Rod Rig: The Newest Member of the BuiltRight Family

Every now and then, we come across an idea that just makes sense. Something that solves a real problem, fits the way people actually use their gear, and feels like it could have only come from a group of folks who spend way too much time outside, tinkering, testing,(obsessing) and trying to make life easier. That is exactly how The Rod Rig became the newest sister brand in the BuiltRight Industries family.

If you have not seen it yet, The Rod Rig is a premium fishing rod and gear storage system designed for anglers who are tired of the chaos that comes with loose rods rolling around in the back of a truck or SUV. It is the first product we have brought into the fold that steps outside the automotive accessories category, but the mindset behind it is the same. Solve problems with real engineering. Use materials that last. Build something that makes your time outside more enjoyable and less frustrating. Design it it be the last one you'll ever need.

What The Rod Rig Actually Is

At its core, The Rod Rig is a modular storage system that keeps your rods protected, secured, and ready to go. Whether you are a weekend angler, a hardcore tournament guy or gal, or someone who keeps a rod in the truck because you never know when the bite will turn on, The Rod Rig is built to make your life easier.

The system uses a durable, adjustable shock cord strap setup that secures fishing rods along the inside of your truck cab, SUV, or even the garage wall. Everything is engineered to prevent tip damage, reduce tangles, and keep your rods from bouncing around and getting dinged up during transport. It is the kind of setup you install once and immediately wonder why you went so long without it, actually.

Why You Actually Need It

Fishing rods are awkward. They are long, delicate, expensive, and completely unforgiving if they get pinched, slammed, or bent in the wrong direction. If you have ever snapped a tip or cracked a guide because your rods were sitting loose in the bed, you know the pain.

The Rod Rig fixes that problem permanently. Instead of shoving rods in the back seat or balancing them across gear totes and coolers, you get a clean, secure, overhead storage solution that keeps rods out of the way and ready at a moment's notice. The kicker? Its a single point mounting system. No more multiple bars, or straps that run above your head in the front seat. Just one holder in the trunk, easy in, easy out. That means less fumbling around when you hit the lake before sunrise and more time on the water.

The system also works for more than just transport. A lot of anglers use The Rod Rig in their garage to keep rods neatly stored so they do not warp or get crushed. It is simple, clean, and it takes the hassle out of storing gear that should be ready to fish when you are.

Why We Added It To The BuiltRight Family

The Rod Rig did not start in our shop. It was first dreamed up by Mark and Ethan of Primal Geometry, two fishermen who wanted a smarter way to carry their gear. They built it, tested it, and proved the idea worked, earning praise from anglers who saw the value right away. When we first put our hands on it, we immediately saw the overlap with what we already do.

Just like our MOLLE panels, bed systems, and mounts, The Rod Rig is built around organization, flexibility, and durability. It helps people get more out of their truck, more out of their gear, and more out of their time outside. That alignment made the decision easy.

The other piece is that it solves a real problem that no one has been addressing with this level of quality. There are plenty of cheap rod holders out there (kayak rod holders, I'm looking at you), but nothing that feels like a long term solution. When we realized The Rod Rig team shared the same obsession with materials, testing, and thoughtful engineering that we do here at BuiltRight, we knew this was something worth investing in.

Bringing The Rod Rig into our family lets us support and improve a product that we genuinely believe in, and our customers get access to something that makes their trucks and their time outside even better.

What This Means Going Forward

For us, this is just the beginning. The Rod Rig is now a complete, ready to roll product, but there is a ton of room for future expansion. New mounts. Vehicle specific add ons. More ways to store and transport and organize your fishing gear. The same kind of product evolution you have seen with our core BuiltRight lineup.

It also means you will see The Rod Rig right alongside BuiltRight and Mountech at shows, events, and in content. The goal is not to turn it into something it is not. The goal is to grow the brand without losing the soul that made it such a great idea in the first place.

Welcome To The Family

We do not add brands lightly. Everything that falls under the BuiltRight umbrella has to actually solve problems and stand up to the kind of use our customers put their gear through. The Rod Rig checks every box.

So if fishing is part of your life and you are tired of rods taking up space, getting damaged, or rattling around the truck every time you hit a bump, this is your sign. The Rod Rig is officially part of the BuiltRight family, and we are excited to show you why.

If you want to learn more or grab a setup for your truck, check out TheRodRig.com. It is one of those products you only need to see once before you get it. And once you install it, you will wonder how you ever fished without it.