BuiltRight Merch

This holiday season, give a gift that actually gets used — and loved. BuiltRight Universal Tech Plates and Panels help organize gear in trucks, SUVs, vans, or garages, turning cluttered spaces into clean, functional systems. From single panels to full multi-piece kits, these durable organizers are perfect for tradespeople, adventurers, or anyone who wants their gear in order. Practical, rugged, and totally customizable — it’s the gift that keeps on giving.

Ice fishing is supposed to be relaxing, but nothing kills the vibe faster than digging through a frozen pile of gear while the bite is happening. Staying organized isn’t about being neat, it’s about keeping your rods, jigs, and tools exactly where you need them so you can actually fish instead of rummaging around. Whether you run a full sled setup or you’re hole-hopping with a backpack, a few simple storage upgrades and a smarter packing system make the whole day smoother, warmer, and way more fun.

Meet The Rod Rig, the newest member of the BuiltRight family. Designed for anglers tired of loose rods bouncing around trucks or garages, The Rod Rig is a durable, modular storage system that keeps your gear secure, organized, and ready to go. Built with the same attention to detail and real-world engineering as our truck accessories, it solves a problem every fisherman knows too well and makes hitting the water easier than ever.