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Ford Fathom: Is Ford's $28,000 Electric Pickup What the EV Market Actually Needed?

Ford Fathom: Is Ford's $28,000 Electric Pickup What the EV Market Actually Needed?

Ford Fathom: Is a $28,000 Electric Pickup What the EV Market Actually Needed? Electric pickups haven't exactly gone according to plan. A few years ago, the industry seemed convinced that truck buyers would quickly move from gas-powered pickups into electric...

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Don’t Be Afraid to Cut Your BuiltRight Panels

Don’t Be Afraid to Cut Your BuiltRight Panels

Don’t let a little cutting stop you from building the setup you want. See why modifying your BuiltRight panels to fit tonneau covers, racks, and other accessories is easier than you might think.

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Why Trucks Continue to Win While the Rest of the Auto Industry Struggles

Why Trucks Continue to Win While the Rest of the Auto Industry Struggles

While much of the auto industry faces slowing demand, pickup trucks continue to thrive. Here's why truck owners keep investing in their vehicles, and why the aftermarket remains stronger than ever.

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