Why We Do Preorders (And Why You Might Want to Jump In)

Let’s talk about preorders. You’ve probably seen them pop up on the BuiltRight website from time to time, usually attached to something new and exciting. Maybe it’s a product that’s still in the works, or one we’re about to kick off production on. Either way, if you’ve ever wondered what a preorder really is, and why we offer them, here’s the inside scoop.

What’s a Preorder, Anyway?

A preorder is exactly what it sounds like: you’re placing an order for a product before it’s available to ship. That might mean it’s still in development, or it’s waiting on materials, or we just haven’t started the production run yet. Either way, you're raising your hand and saying, “Yep, I want one when it’s ready.”

You’re not just buying a product, you’re getting in early. You're first in line. And you're helping us make smarter decisions behind the scenes.

Why Preorders Help Us Build Smarter

At BuiltRight, we don’t crank out thousands of parts and hope for the best. Everything we make is engineered with purpose and built right here in the U.S., often in small batches with close attention to detail. Preorders allow us to forecast demand more accurately, so we don’t waste time, money, or materials on overproduction.

They also help us prioritize which products to focus on first. When a bunch of people preorder something, it tells us loud and clear: this is something customers really want. That feedback loop helps us stay efficient and keep our production pipeline flowing in the right direction.

Think of it like casting your vote for the gear you want to see next.

A Discount for Your Patience

We get it! Waiting is hard. You’re excited about your truck build, and it’s tough to hit the brakes when you’ve found the perfect accessory but it’s still a few weeks (or more) away. That’s why we offer a discount on preorders. It’s our way of saying thanks for trusting us and being willing to wait while we get everything dialed in.

Your patience doesn’t just help us, it helps keep costs down across the board. And in return, you get a deal and the satisfaction of knowing you were part of something from the beginning.

But What About Delays?

Here’s the honest truth: even with the best planning, things don’t always go perfectly. Sometimes a material shipment gets delayed. Sometimes tooling takes longer than expected. Sometimes we find a last-minute tweak that makes a product better, but pushes the timeline out a little.

We’ll always communicate clearly when that happens. If you're on a preorder list, you’re not going to be left wondering what's going on. We'll keep you updated with estimated shipping windows, progress reports, and anything else you might need to know.

So, Should You Preorder?

If you're excited about a product and don't mind a little wait, preordering is a great way to save some money and lock your spot in line. You're supporting American manufacturing, helping us build smarter, and getting your hands on some top-notch gear as soon as it rolls off the line.

Plus, there's just something cool about knowing you were one of the first.

Thanks for being part of the BuiltRight community, and thanks for trusting us to build the gear that makes your truck work harder, look sharper, and stay organized.

Check out our current preorders here and see what’s in the works. Questions? Hit us up—we’re always happy to talk shop.