BuiltRight at SEMA 2025: New Gear, Big Crowds, and a Chevy Colorado That Stole the Show

The SEMA Show is the biggest automotive aftermarket event on the planet. And for the past few years, we have packed up the crew (and plenty of gear) to get BuiltRight in front of more enthusiasts than ever.

This year was no different. Matt, Matt H., Jerid, and Ryan held down the fort in Las Vegas, walking attendees through everything fresh and innovative from BuiltRight, Mountech, and The Rod Rig. From the moment the doors opened, the booth never stopped buzzing. Visitors crowded around product displays, swapped build stories, and put hands on the gear we spend all year engineering in the shop.

But one moment stood out above the rest.

Our 2023 Chevy Colorado Project made a special appearance in the Thule booth, equipped with their brand-new Xscape bed rack system and a full spread of BuiltRight and Mountech upgrades. It pulled people in all week, serving as the perfect real-world example of how our systems integrate into a modern overland build. Seeing it front and center in a partner booth was a proud moment for the entire team.

If you want a closer look at everything from the action on the show floor to the Colorado build shining under the lights, check out the video below. It captures the energy, the people, and the passion that make SEMA such a rewarding week for the BuiltRight crew.

Click the link to watch: