Built Right, Right Here
It's in the name. Our mission is to build great products using the best materials and processes every single day. We don't cut corners to save money or compromise to save time. We build things right and we stand behind them.
BuiltRight is an engineering company before all else and we're obsessed with great mechanical design. Each product has a story of ideas, innovation and iteration until it's just right.
Whether design starts with 3D scanning, cardboard templates or a napkin sketch, our process always ends with thorough testing by our network of desert racers, sportsman and regular guys like us.
Industry-best Customer Support
Ecoboost in Idaho
Overall I'm pretty happy with this, no issues installing or functionality. Wouldn't be a bad idea if the strap were maybe an inch or two longer but it is still functional either way so no complaints here.
This product was suggested to me by my nephew. he showed me his install and I thought i needed that. I ordered it and it arrived as scheduled. i immediately i went to install without instructions. the install took maybe 5 minutes and works perfectly.
Red for contrast
Easy to install. Picked the red one so that it would pop against the black interior and make it easier to find. It is also next to the black car seat tie down, so red shows which is which.
Great. This is what should have been installed at the factory by FORD. Well made.
The kit went together just as the video said only about 10min work per side. Works perfect. I'll recommend this product to anyone.
Easy to follow install directions. And easy install.
Couldn't be happier
Installed as guided on the video. Getting the bar to re-engage took a couple of tries but overall a quick and simple fix for the hard to get to rear seat release latch. My kit included a plastic lever bracket instead of the cool looking billet unit shown in the video. No impact on the function and as it’s behind the seat all the time anyway…no big.
The new fiber composite end tab is actually superior to that of the old red anodized laser cut piece. We've been able to mold in features, reduce strap wear and eliminate the rattling issue. We $20k in tooling and have hung over 500 lbs one one of these, rest assured not not just plastic.
Great product! Actually Built Right!!
Product does exactly what is supposed to do!
This is a intelligently well engineered piece and simple fix for an irritating problem. It’s made of great quality materials for an extremely fair price. There is quite a bit of space behind the seats of the f series rear seat back. So it’s nice to have access to it..